Head of digital marketing For discussion Focus area Suggested experience Prior experience Job description Drive 3X-4X lead generation through various digital marketing campaigns for retail loan products e.g., PL, GL Drive lead to conversion ratio for multiple financial products Identify & target specific customer segments for personalized digital marketing initiatives across channels Monitor top and mid funnel and drive optimizations. e.g., landing page optimization. Building of the org Drive Digital Acquisition and cross-sell 10+ years of experience in full spectrum of digital marketing space e.g., SEO, performance marketing, social media marketing etc in large banks/ NBFCs/fintech Led cross-functional teams of 5-10+ members across channel, marcomm, martech etc Experience of scaling up digital marketing for financial services products with focus on significant funnel expansion, lead conversion, CAC optimization, active customer engagement and retention. Experience of liaising with marketing agencies and channel partners (Google, Meta etc.) Experience of implementing new-age marketing stack (e.g., website optimization, CMS, Hyper-personalization engine, Bots etc.) Hire and onboard talented professionals with expertise in digital marketing space e.g. SEO, performance marketing, marTech stack etc 15 2. Head of digital marketing (2/4) Job description • Launch and manage digital campaigns across platforms e.g. — SMS, Email, WhatsApp for multiple communication channels — YouTube, meta, google for other external channels Monitor and optimize CPL, CPM and CAC. (Aspire to reach best in class benchmark numbers) Define media spends budget strategy for digital campaigns Manage relationships with external agencies/ vendors to enhance the efficiency, utilization and value for money Focus area Suggested experience Portfolio and performance management • Forecast marketing campaign growth and ROI for marketing campaigns; review performance of various marketing partners involved. • Use Google Analytics, Google AdWords and other relevant sites to analyse the performance on response rates, traffic and pickup • Proactively take corrective action basis data trends • Ensure the top management is updated on the key performance metrics on a pre-defined cadence and participate in top management steering committees on digital space • Understand the customer journey mapping and plan digital marketing strategies aligned to the journey for driving acquisition and customer experience across digital products. Drive Customer Value 16 2. Head of digital marketing (3/4) Job description Focus area Suggested experience Shape the operating model • Prioritize initiatives/campaigns to deliver maximum impact • Emden the digital know how and new age practices within the Muthoot’s ecosystem for innovative strategies and digital mind-set • Lead the digital marketing garage (with marketing, campaigns, portfolio/user growth and tech solutions team) to drive weekly problem solving and alignment on key priorities • Work closely with creative and media agency along with key internal stakeholders for driving the identified initiatives Innovations, Market Scan and Industry Recognition • Innovate and present new marketing platforms and strategies • Continuously track digital marketing innovations in Banking and Non-Banking (relevant) space and work out suitable strategies to roll out digital campaigns/partnerships/ features for the Muthoot • Ownership of improving Industry recognition of Muthoot’s digital marketing initiatives via Awards, Articles, Events Participation, Seminars, etc. 17 Head of digital marketing (4/4) Craft a strategic plan for the MarTech stack. Which includes choosing the most suitable MarTech tools and platforms to meet the organization's needs Leverage the MarTech stack to optimize digital marketing efforts. Use data analytics and reporting tools to track campaign performance, make data-driven adjustments, conduct A/B testing, and continuously improve ROI. Impact / KPIs 150K+ monthly leads Marketing return index should be greater than 50+ (Index = Total disbursement/Total investment) 50-60% share of organic search traffic 2-5 days campaign execution TAT 5%+ Click through rate (CTR) for paid media and 10%+ for own channels Improve lead to conversion ratio Job description Focus area Suggested experience
marketing, digital marketing, landing page optimization, marketing campaigns, performance marketing, social media marketing, marketing campaign, SEO, plan digital marketing, martech, lead generation, optimize digital marketing, Google Analytics, lead conversion, marketing platforms, organic search, customer engagement, data driven, campaign execution, customer experience, website optimization, fintech, scaling, Forecast, customer journey mapping, digital, data analytics, financial services, Bots, Prioritize, reporting tools, problem solving, personalization, operating model, corrective action, performance management, testing
Social Media Marketing
Experience Not Provided
Delhi, India
Digital Marketing Job Requirements and Responsibilities: • Overall digital marketing strategy to help drive growth • Responsibility of the overall website and mobile apps • Works with the technology teams for the website and mobile apps. for day to day operations and overall improvement • Collaborates with internal teams to execute the overall digital marketing strategy • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. • Designs, builds, and maintains our social media presence. • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). • Identifies trends and insights and optimizes spend and performance based on the insights. • Brainstorms new and creative growth strategies through digital marketing. • Plans, executes, and measures experiments and conversion tests. • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. • Identifies critical conversion points and drop off points and optimizes user funnels. • Collaborates with agencies and other vendor partners. • Evaluates emerging technologies. • Provides thought leadership and perspective for adoption where appropriate. Digital Marketing Qualifications / Skills: • Self-motivated • Proficient in marketing research and statistical analysis • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate • Should be able to guide the team to execute and monitor campaigns Education and Experience Requirements: • Bachelor’s or master’s degree in marketing or a related field • Has over 10+ years of experience • Experience in managing websites and mobile apps • Proven working experience in digital marketing, particularly within the industry - experience in ecommere would be an advantage • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns • Experience in optimizing landing pages and user funnels • Experience with A/B and multivariate experiments • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, Google Ads, Google Tag Manager, etc.) • Working knowledge of ad serving tools • Experience in setting up and optimizing PPC campaigns on all major search engines • Working knowledge of HTML, CSS, and JavaScript development and constraints
Digital Marketing,
Digital Marketing
Experience Not Provided
Mumbai, Maharashtra, India
Digital Roadmap Develop and execute integrated digital marketing strategy encompassing social media, Website, SEO, SEM, Influencer and content strategy in line with the overall brand objectives Create the digital content and media strategy and annual plan for each business unit (fans, lighting and switchgear, appliances) in consultation with the BU marketing leads and business heads Social Media and Content Build brand thought leadership with a sharply defined content strategy across digital channels. Develop a rich content repository in all formats Build own social media channels to tell compelling brand stories, drive high engagement and reach and build multiple lead generation journeys Set up capabilities and technology platform for content production at scale to support digital revenue teams. Drive the overall strategy of low-cost production at scale Work closely with PR teams to drive thought leadership and online PR to build corporate reputation through our social media channels
Social Media, Content Strategy, Digital Roadmap,
Marketing Strategy
Experience Not Provided
Delhi, India
Job Purpose : Lead the marketing and branding initiative for the bank along with performance marketing, digital marketing, social media marketing Functional Responsibilities : Acquisition: Strategic thinking, stakeholder & agency management and ensuring seamless execution. Alliance partnerships -campaigns, strategic positioning based on insights and building new categories. Brand building through Digital, ATL, BTL and social. Ensuring large scale engagement is done with customers through the social media channels. New initiatives and innovations. Managing budgets & stakeholders, agency reviews and ensuring governance and audit compliance. Increase brand awareness and acquisition in digital marketing by designing, building and executing brand campaigns across social, display and other channels. Supervise the execution, monitoring and measurement of marketing campaigns and their success, and also maintain regular measurement of the ROI of campaigns. Accountable for digital sales and revenue targets across Retail Wealth, Insurance, Personal loans and commercialization of Global Money/outward remittances/Fx on digital. Competencies required for role : 8+ yrs of Marketing experience in B2C consumer facing product. Prior track record of scaling growth / customer acquisition. This role requires a deep understanding of consumer behavior, ability to do user research to create compelling consumer narratives. Strong verbal, written, and presentation skills. Numbers driven mindset - get behind the numbers to understand what they mean Hands-on approach and a willingness to roll-up one's sleeves and get the job done. •Ability to work independently and drive product with minimal direction.
Social Media Marketing, Digital Marketing, Marketing Campaigns, Performance Marketing, Agency Management, Brand Building, Social Media, Managing Budgets, Brand Awareness, Consumer Behavior, Digital Sales, Customer Acquisition, Audit Compliance, User Research, Consumer Facing, Track Record
Marketing Strategy
Experience Not Provided
Mumbai, Maharashtra, India
Budget Management: • Develop and manage the sales and marketing budget, allocating resources effectively. • Monitor expenses and ROI for marketing campaigns. Sales Leadership: • Should be responsible for meeting and exceeding revenue targets, along with Patient Acquisition & Market Expansion. Data Analysis and Reporting: • Utilize data analytics to measure the effectiveness of sales and marketing efforts. • Generate regular reports and present findings to the executive team. Compliance and Ethics: • Ensure all sales and marketing activities comply with relevant healthcare regulations and ethical standards. • Promote a culture of ethical conduct within the department. Qualification 16 Qualifications: • Master’sdegree in Marketing, Business, Healthcare Administration, or a related field. • Proven experience in healthcare sales and marketing leadership roles. • Strong understanding of healthcare industry trends and regulations. • Excellent communication, interpersonal, and negotiation skills. • Proficiency in data analytics and digital marketing strategies. • Strategic thinking and problem-solving abilities. • Ability to work collaboratively in a cross-functional team environment. • Strong leadership and management skills. Experience: • A minimum of 13-15 years of progressively responsible experience in healthcare sales and marketing, with at least 3-5 years in aleadership role. Certifications: • Relevant certifications in marketing, healthcare management, or related fields may be advantageous.
Sales and Marketing, Sales and Marketing Budget, Marketing Campaigns, Budget Management, Market Expansion, Digital Marketing Strategies, Healthcare Industry, Brand Management, Digital Marketing, Social Media Marketing, Marketing, Marketing Strategy, Business Development
Marketing Strategy
Experience Not Provided
Hyderabad, Telangana, India
The candidate should have an excellent experience in handling marketing and branding functions in a real estate industry. Should have an excellent experience into product launch, create a buzz in the market, handle biudgets, and should work on ROI
Real Estate, Product Launch, Brand Management, Marketing, Digital Marketing,
Marketing Strategy
Experience Not Provided
Gurgaon, Haryana, India
Job Description - Marketing/Branding Intern About Leverage Leverage.biz is a platform helping build global citizens of tomorrow. Under its flagship Leverage Edu brand, it provides a counselling product that helps young people choose what they want to do with their life, where, and how. Leverage Edu is supported by the world's largest content library at Wings, the Study Abroad with Leverage Edu app, test preparation apps Leverage Live, Leverage IELTS & Leverage TOEFL and a SaaS operating system for universities Univalley AI. Education only begins the journey for our global citizen of tomorrow; hence the Fly ecosystem takes it forward. Within Fly Finance, we help with education loans, central-bank licensed international remittance service, opening an international bank account while still in home country, and getting a debit card with existing credit history imported. Fly Homes, helps find verified student accommodation, operating with an inventory of 2 million rooms already in its first year of launch. Another latest addition here has been Desi Khana Abroad by Fly X Leverage, subscription services for home food when you miss it the most, right as you land! To build towards this goal, we are looking for top-performing leaders with the ambition and hustle to make the world a smaller place and get students closer to their dream opportunities. We are building at a breakneck speed in one of the fastest growing industries in the world, & the growth opportunities are limitless. About the Role We are looking for a Marketing/Branding Intern to help execute campaigns that will boost the company's brand awareness and support the marketing strategies. The intern will be involved in digital marketing, social media management, event planning, content creation, and branding initiatives aimed at enhancing the company’s presence across various platforms. This is an amazing opportunity to work with a creative and results-driven team and gain hands-on experience in a fast-paced environment. Location: Noida What will you do Assist in planning and executing marketing and branding campaigns. Collaborate with the team to create engaging content for social media, blogs, newsletters, and other channels. Help manage social media accounts, track performance metrics, and propose improvements. Support in organizing and promoting marketing events. Conduct market research to identify trends, opportunities, and target audience preferences. Assist in creating presentations, reports, and branding materials. Participate in brainstorming sessions to develop innovative marketing strategies. Support the overall marketing and branding team in daily administrative tasks. What will you need Currently pursuing or recently completed a degree in Marketing, Communications, Business, or any Undergraduate / Postgraduate. Passion for marketing, branding, and digital media. Excellent verbal and written communication skills. Familiarity with social media platforms and digital marketing tools. Strong creativity and a keen eye for detail. Ability to work in a fast-paced, collaborative environment. Strong organizational skills with the ability to manage multiple projects simultaneously. An understanding of brand strategy and marketing principles is a plus.in partnerships/integrations required. What will you get Be part of a fast-growing company defining strategies for growth and impact. Experience in building and executing branding and marketing campaigns. A dynamic work environment with a collaborative team culture. Competitive stipend and a certificate upon successful completion of the internship. Opportunity for a Pre-Placement Offer (PPO) based on performance
Marketing, Social Media, Digital Marketing, Brand Awareness, Social Media Management, Branding Initiatives, Content Creation, Social Media Platforms, Create Engaging Content, Digital Media, Marketing Communications, Brand Strategy, Market Research, Event Planning, Marketing Principles, Promoting, Performance Metrics, Finance
Select Functional Area
Experience Not Provided
Noida, Uttar Pradesh, India
Category Management • End to end responsibility of assigned category / Product Portfolio • Renovation/ Rejuvenation of Projects • Conduct regular market insights to understand the customer needs, identify gaps, opportunities and feed into the Innovationfunnel • Work closely with cross-functional teams to define Category Insights, Idea generation and converting them intoNPD roadmaps • Build customer & consumer insights through various interactions • Develop marketing campaigns to drive business value • Should be adept at digital marketing strategies • Work closely with sales and trade marketing team to grow Rich’s markt share in the food services channel • Category champion and working very closely with the team especially Trade Marketing, Chef team and sales – having a true external orientation • Will be responsible for maintaining the A&P spends for the Product category
Develop Marketing, Category Management, Digital Marketing Strategies, Customer Needs, Product Portfolio, Consumer Insights
Marketing Strategy
Experience Not Provided
Mumbai, Maharashtra, India
17 3. Head of Digital business (1/2) For discussion Focus area Suggested experience Prior experience Job description Expansion of non branch walk-ins channel to drive 4-5X lead generation through performance marketing, SEO, affiliate partnerships, organic etc in colloboration with the head of digital marketing Build, implement, scale and review the omnichannel strategy for the organization Build and scale digital channels such as SMS, WhatsApp, voice bots to drive and expand the lead generation for entire non branch walk-ins Define digital customer acquisition and engagement strategy with focus on new customer acquisition Build a 360-degree view of existing and new customers; design and implement Customer Lifetime value (CLTV) strategy CX – Enhance customer service experience across multiple channels Building of the org Operations Hire and onboard talented professionals to build and scale the non branch-walk-in (Omnichannel vertical) Proven track record with 15+ years of experience in building and scaling up Omnichannel business and sustaining it Experience in managing and owning digital PnL (Non branch walk-ins) in large banks/ NBFCs/fintech Led teams of 20+ members across marketing and analytics Experience in leveraging new age marketing tool e.g., MarTech stack, customer segmentation models, CDP etc. 18 3. Head of Digital business (2/2) Job description Building next generation capabilities Drive integrations across various channel such as SMS, WhatsApp, IVR, OBDs and voice bots for seamless flow of leads as per the customer reach strategy Drive integration of these channels with existing systems and data sources, such as CRMs, CBS, call center dialers etc Impact / KPIs • 5000+ Cr of gold loan annual disbursal • 2500+ Cr of gold loan AUM by Dec’24 • 4-5% ROA on omnichannel led business • Reduce cost of acquisition (CAC) • Build other loans portfolio e.g. Personal loan, business loan etc from non Walk-in business Focus area Suggested experience Manage external partnerships with 3rd party agencies through digital marketing head e.g., Google, Facebook etc. Drive optimization of cost of acquisition through digital marketing head (CAC)
Customer Acquisition, Performance Marketing, Omnichannel, Customer Segmentation, Fintech, Personal Loan, gold loan
Digital Marketing
Experience Not Provided
Delhi, India,Gurugram, Haryana, India
Key Responsibilities: • Communication Development: • Work with Creative agency to develop insightful & impactful marketing communication. • Content /Influencer Marketing /Advocacy/ Online Reputation Management • Digital Media Deployment • Consumer Research • On-ground Activations • Packaging Development Key Interfaces: • Sales Leads – Online & offline • Lead for D2C platform • Product Development and R&D team
Product Development, Marketing Strategy,
Marketing Strategy
Experience Not Provided
Mumbai, Maharashtra, India